Using an SEO online marketing strategy is one of the things that you can do to take your business to the next level as a small business owner. Search engine optimization is certainly the most viable as well as cost-effective way to bothunderstand and reach customers in key moments that matter. The following aresome of the important reasons why you absolutely need SEO in your business.
First of all, a SEO online marketing strategy provides organic search which is most often theprimary source of website traffic. Organic search is a massive part of most businesses' website performance as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. Google owns asignificantly larger portion of the search market compared to competitors suchas Bing, Yahoo, Baidu, Yandex,DuckDuckGo, and many others. This does not mean that all search engines do not contribute to a brand’s visibility – they do. It is just that Google owns a considerable portion of the overall search market. Since Google is a clear-cut leader, its guidelines are important to follow.
The remaining part of the market which is owned by other engines is also valuable to brands, especially those in niche verticals where voice, visual as well as verticalsearch engines play an important role. Not only is Google the most visitedwebsite in the whole world (and specifically in the United States of America), butit also happens to be the most popular email provider globally with over 1billion users. The second biggest search engine is YouTube with over 2 billionpeople accessing it at least once a month.
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